I’ve loved K-Pop since 2007. But today’s K-Pop fans are different. They’re unapologetically devout.
And they’ll do anything to be even better fans of their idols.

As part of the Coke Creations collection, we made Coca-Cola K-Wave to celebrate this fandom’s infinite devotion.
With an idol supergroup feat. Stray Kids, ITZY, NMIXX, and label founder, J.Y. Park. — we made an original song and MV.
Not just any music video, but one where fans could integrate their VOICE, FACE, and NAME throughout it by using AI.

PRESS: FORbes, business insider, highsnobiety, gq, billboard, adweek, the drum, Lbb, nylon, the Korea times

First, we teased the collab with cryptic lyrics from 3 of our idol group’s hit songs.

Then our sensorial film revealed the K-Wave can, teasing a chunk of our supergroup’s song.

Our first mic drop moment: the MV premiere. Garnering 6M views in barely a month (and 3.3M plays on Spotify).

For the final mic drop, we gave fans the power to literally throw themselves into the video.
Hear your VOICE in the chorus, see your FACE next to the idols, have your NAME in lights.
To capture all that data, we turned the sign-up process into a massive journey through the K-Wave universe.