When Gopuff was valued at $16B, they wanted to take their unbelievably fast instant delivery service from college campus brand to global category leader. That had to start by expanding into every major American city.
Thousands of headlines later, we started with NYC and LA (here’s like 5% of the OOH).
Then we went global in the UK, France, and Spain with Be Right There to facilitate the expansion. We posed hundreds of different questions about everyday things people needed right now and didn’t need to wait for - because Gopuff.
Williamsburg Mural
We also challenged the Super Bowl LVI halftime show with a second-screen activation starring Lil Dicky — The Quartertime Show.
Made in partnership with Miramar.
