For this generation, crying isn’t something to hide, but embrace. And it’s in the happiest of moments that bring about tears of joy.
Coca-Cola Happy Tears captures the beauty of those moments spent spreading kindness.
So we made this the first Coke sold exclusively on TikTok/TikTok Shop — the home of kindness content.
And launched it on Random Acts of Kindness Day along with The World’s Kindest Filter. We even made it taste salty.
PRESS: the drum, adage, delish, chowhound, tasting table, tubefilter
Teaser
Launch Film
The World’s Kindest Filter
We launched on TikTok with a filter that brings out the best in everyone –
one that generates moments of #HappyTears every time it’s used.
The Coke came as a pair of cans made for sharing.
And a metal-cased care package to protect all your feels.
Alongside 3B+ earned impressions, 2.2M+ views, 2.7k filter likes, and being in top 5% of TikTok effects —
eBay popped off with only 15k cans in the world.
