I’ve loved K-Pop since 2007. But the K-Pop fans of today are different. They’re unapologetically devout.
And they’ll do anything to be even better fans of their idols.
As part of the Coke Creations collection, Coca-Cola K-Wave was made to celebrate this fandom’s infinite devotion.
With an idol supergroup feat. Stray Kids, ITZY, NMIXX, and label founder, J.Y. Park. — we made an original song and MV.
Not just any music vid, but one where fans can integrate their VOICE, FACE, and NAME throughout it using AI.
PRESS: FORbes, business insider, highsnobiety, gq, billboard, adweek, the drum, Lbb, nylon, the Korea times
First, we teased the collab with cryptic lyrics from 3 of our idol group’s hit songs.
Then our sensorial film revealed the K-Wave can, while teasing a chunk of our supergroup’s song.
Our first mic drop moment: the MV premiere. It garnered 6M views in barely a month.
For the final mic drop, we gave fans the power to literally throw themselves into the video.
Hear your VOICE in the chorus, see your FACE next to the idols, and have your name in lights.
To capture all that data, we turned the sign-up process into a massive journey through the K-Wave universe.
My 2 year old’s MV snippet
This project was a dream come true 🫰
ITZY
NMIXX
Stray Kids
JY Park
See how we shot it all here.